About a month ago I wrote a post on how to brand your wedding and it included several gorgeous invitations and branding boards from BB Vendor Peter Loves Jane. To make a long story short, we’ve been buddies ever since! I asked Nikkol if she would mind writing a more in-depth article for us from her point of view as a designer and that’s what we have here today. She will be a regular contributor to this Wednesday event design and styling column and I can’t wait to learn from all of the amazing insights she’ll give us. Plus, at least for today, we’ve got homework! (My nerdy side is so excited right now!)
Hi! I’m happy as a clam to be guest posting here on Burnett’s Boards! I’m often unsure of how exactly to introduce myself, so I’ll just dive right in and tell you that I run the blog Peter Loves Jane and the online magazine, Be loved. I am a designer whose obsessions are always changing.
Let’s be honest, when someone says ‘branding,’ the first thing that pops into your head isn’t a wedding. It’s probably one of your favorite shops. The one that feels so good when you step foot in the door that you’re half inclined to bring a suitcase and just move in.
This, my friends, is the essence of a successful brand. I propose (wink, wink!) that we apply the same principles of brand design to your wedding. One goal of your wedding celebration is to create a day that makes your guests slink back in their chairs and feel like they could move into your love story.
Where, then, do you begin? It is much easier than you might think! The first thing you need to do is to sit down with your sweetheart and ask yourselves how do you want your day to feel? Make a short list of words that describe the mood you are aiming to create.
Next, find images that embody these feelings. Pinterest has made this incredibly easy! I dare say that I have not met a bride in the recent past that doesn’t have a board of sorts dedicated to her wedding. What tends to happen, though, is that brides get carried away and pin anything and everything that they love the littlest thing about. This is great, but your vision ends up loosing focus. What needs to happen is some whittling down. Look over your board and find those images that really speak to you, and delete the rest. This will give you a clearer picture of what makes your heart sing.
These images + your feeling words are what you need to take to your wedding planner (or, for you DIY brides, this is where you begin) because that is the essence of your wedding vision. Like Sara discussed in her overview post of How to Brand Your Wedding, this is the first step in designing your brand.
If you have hired a wedding planner, it is a good idea to get them involved at this point. It is much easier for your planner, and you will be much more pleased with how your wedding turns out, if you give them an overall vision rather than listing specific items (flowers, fabrics, fonts, etc.) that you want included. More often that not, if the vendors you are using understand what you want in your brand, they will be able to make recommendations that you didn’t even know existed.
In my wedding branding boards, I’ve broken them down into 5 sections: Style, Color, Logo, Fonts and Inspiration. The Style section is where I list the way the couple wants their wedding to feel like. The color palette comes naturally from the images gathered on Pinterest which also are used in the Inspiration section.
Font selection can be a daunting task. There are literally tens of thousands of typefaces out there, with new ones being introduced daily. Everyone has favorite fonts, and there will likely be many that will fit your style. My recommendation is to let your invitation designer suggest fonts that fall into the framework of your style category. Then it will be up to you to let her/him know which ones you prefer. Although there are some rules to font selection, which we will cover in a future post, when it comes to invitations, it is mostly based on personal taste. You can find some of my favorite fonts here.
I’ll bet you didn’t realize how important that first, and easiest, step in the design process was. So take some time to really establish how you want your wedding to feel.
Just for fun, I’ll give you a little homework! Whether you are planning your wedding, a bridal shower, dinner party or brunch, make a list of 5-6 descriptive words or phrases that you want your celebration to feel like. Then narrow an image collection to 4-5 images that inspire you. Email them to me and I’ll start a branding board just for you! I’ll send the boards to Sara to share here on Burnett’s Boards, complete with my hand-picked font selections, and you can see how your soiree could shape up!
I’ve so enjoyed my time here with you! We will delve into the realm of your wedding logo the next time I stop by, and chat about how to incorporate it into your wedding and married life.
photo credits: Bailey & Mark branding board: flags from Wedding Chicks, invite via JuneBug Weddings, bowtie from Freiraum Design, flowers from Jesi Haack Weddings // Sofia & Greyson branding board: texture via Faint Smiles, flowers from Peter Loves Jane, chair via Elizabeth Anne Designs, dress – unknown // watercolor monogram from Paper and Lace Austin on Etsy // R & J logo // pretty free fronts from Peter Loves Jane.