how to take a break from blogging (without losing readers)

With the holidays coming up and lots of lovely family time planned, vacations to look forward to, and shopping to do it’s time to start thinking about how to take a break from blogging and how to do it without losing your readers!

How to take a break from blogging without losing your readers / Alexandra Elise Photography

1. Schedule new content ahead of time. This is the method I prefer because it guarantees fresh new content during any absence. Once big downside is that it’s a total work-a-thon in the weeks leading up to your break. As far as social media goes there are loads of tools like hootsuite that you can use to schedule your updates. Or you can convince your mother to take over your Facebook page for a while (see here), just don’t forget to send flowers afterwards as a thank you!

Another ‘new content’ method that is a little quicker to do are summary posts. They’re still new posts but you can round-up your best links, images, and trends from previous content. It’s a great way to push the reset button on older material that is still relevant.

How to take a break from blogging without losing your readers / Alexandra Elise Photography

2. Ask your blogger buddies for guest posts. Usually they’re more than happy to send something your way. It’s a nice, fresh new face on your blog for your readers, it will bring new eyes to both your blog and theirs, they’ll promote their posts on social media for you, and don’t forget to return the favor when they need a break too! Aileen at At Home In Love did this SO well – she introduced her lineup of guest bloggers beforehand and got everyone all excited about it. See it here.

3. Open your blog up to your supporters. Turn over one, two, or a week’s worth of posts to your readers and/or vendors. You’ve probably got a few (or several!) die-hard fans that you see on your blog nearly every day and trusting your brand to them and giving them an opportunity to try their hand at blogging is not only generous, but that generosity will lead to really high quality content. Trust begets trust.

How to take a break from blogging without losing your readers / Alexandra Elise Photography

4. Come clean with your readers. If you are going on a vacation or have an exciting life event coming up – tell your readership that you’re taking a break to enjoy it! Tell them that you’ve scheduled awesome new content ahead of time, or that you have some pretty fabulous guest bloggers coming up, or that you’ll be back in a week. Trust me, they’ll understand since they’re human too. Don’t forget to direct them to your social media feeds if you plan on sharing during your blogging break so that they can follow along in the adventure and write about it when you get back.

(side note:) I truly believe that honesty is the best policy. If you’ve kept up a consistent schedule that your readers have learned to rely on don’t just drop off the internets without telling them why you aren’t going to be blogging everyday like you used to. They deserve better than that! After all, they’re the impressions, page views, social media shares, comments, and clicks that keep your blog afloat.

If you don’t tell your readers about extended breaks ahead of time they’ll get tired and annoyed of constantly checking back for new content and eventually stop looking for it. The worst-case scenario is that when you do come back to your blog they won’t trust you with their time anymore and then you’ve lost some hard-won fans for good.

How to take a break from blogging without losing your readers / Alexandra Elise Photography

5. Republish old content. You know all those amazing posts you wrote way back during those early days when your ‘readers’ consisted you and your best friend? Give those posts a little dust-off and republish them. Again with the honesty thing though – tell your readers what you’re doing.

A little “Hey guys! I’m taking a break from the blog for a few days to get some fresh air. Today’s post is an oldie but goodie from the archives” should be enough.

Have you ever taken a break from blogging? Would you have done anything differently or did it go off without a hitch?

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I’d like to give a big mahalo to Alexandra Elise Photography for providing this gorgeous shoot for today’s post. Be sure to check out more of her fabulous work here.

About Sara Burnett

Editor of Burnett's Boards, which she founded to showcase global creativity in the wedding industry. Sara currently lives out of a suitcase while island hopping the Caribbean and beyond. Learn More // Follow on Instagram.

Comments

  1. These are great tips as usual! I had the hardest time keeping up with posts after my dads stroke and the idea of “dusting” off old posts would have been a time saver! I have also been using TweetDeck lately but will definitely check out HootSuite!

  2. I love utilizing Hootsuite, it’s such a great medium to schedule posts months in advance. Also never thought of the idea of publishing old content till last week, it’s great idea to shed some light on those old posts in the beginning stages of your blog.

  3. Great tips! I’m always trying to get to the state where I have a week’s worth of posts ready to go for when life events (or vacations) happen, but then I get excited about sharing them and can’t seem to hold back on publishing them immediately! Thanks for the great ideas!

  4. Definitely love the honesty bit, I relate with my readers like they are my friends and tell them any time i’m off. Lol…I bet some of them actually know my whereabouts now. Hahah! Great tips Sara 🙂

  5. Great tips, as usual! I love your point bout building trust. I’m definitely guilty of vanishing without notice and breaking a few cardinal rules of blogging. If you leave for a long period of time and then resurface, it does kind of feel like starting from scratch. I actually love when a blogger does a series of guest posts during an absence, because his/her guest posters usually have a similar aesthetic or similar tastes, but the content isn’t something you might normally find on his/her blog.

  6. I take a long holiday break every year over Christmas and New Year’s. I’ve never regretted it and either post a message that I’m on vacation or schedule posts from my archives. You’re right – honesty is the best policy!

  7. Great ideas, Sara, thanks! How about writing a guest blog post on my blog! 🙂

  8. Great tips! Over the past 3 years I haven’t taken any extended time off during the holidays, but maybe this year will be the year 😉

  9. I LOVE taking some real time off during the holidays, but I find it’s best to just be honest with people–”I’m going away, but I’ll be back on X date!” That, and a few really killer posts scheduled to go out make me feel like I’m leaving the blog in good hands while I kick back a bit!

  10. Falling off the face of the earth is never good. Great tips! The Perfect Palette is coming up on it’s 5 year anniversary and within those 5 years I’ve definitely witnessed the right way to take a break. And the wrong way. Kudos to you for sharing!

  11. Great post, Sara! We’re all human and need a break to avoid burnout – it’s good to have different options like these to lighten the load / prep for time off.

  12. Breaks are always good. Plus you usually come back better!

  13. Love these tips, Sara. Right now the idea of “asking for time off” gets me worked up, but this is full of “you can do it!” attitude and is very helpful. It’s also nice to consider that sometimes a full on break or just a slight relaxation in a heavy publishing schedule can do a lot to regenerate those creative brain waves and bring on some new verve.

  14. Thanks for the shout-out! These are all great tips. Most of all, I think honesty and communication are the most important thing. I quickly get sick of checking back on blogs only to see the same old post–but if they’ve communicated that they’re taking a break, then I totally understand and respect that–and I know when to start checking back again!

  15. Thank you so much for sharing this! I really needed this as I’m setting myself up for some maternity leave soon!

  16. Love these tips Sara! I’m usually a slave to posts and preschedule everything. I love the idea of republishing old content though!

  17. This is so refreshing for a new pro blogger! You know I love your candidness already, but thank you for posting these! I am all about pre-scheduling through various programs like Hootsuite and Facebook’s own scheduler and have done so for our entire launch month already… but it’s a great idea to reschedule during the holidays and re-link old content!

  18. ….and the flowers to the Mum is such a really really good idea!

  19. Love when you do blogging advice posts. We postponed our honeymoon for the moment but will be taking this advice… hopefully in the near future!

  20. Perfect! Loved this post! SO true!

    And “Or you can convince your mother to take over your Facebook page for a while (see here), just don’t forget to send flowers afterwards as a thank you!” Made me crack up! Remembering last year 😉

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