Starting this week and through part of next week you’ll hear the term ‘bridal market’ a lot in wedding related press and it’s all in reference to the New York International Bridal Week. Bridal market is when the wedding world descends upon NYC to view the latest collections from designers across the globe.
So what (exactly) is it? Bridal market is what it sounds like – a giant marketplace where designers, manufacturers, and buyers meet, show off their looks, order sample gowns, and host amazing runway shows.
While the National Bridal Market in Chicago has been around for a while, the New York International Bridal Week is actually pretty new. Despite being such a young event (it launched in 2010) it draws designers from across the world as opposed to only the U.S and has been commended for pulling together a previously fragmented industry.
NYC’s bridal market (aka: The New York International Bridal Week) happens twice a year – once in the fall and once in the spring, and it is always an exciting time for anyone who is remotely interested in the wedding industry. Why? Because it’s when thrilling new bridal fashion related things happen.
Things like when Claire Pettibone changed everyone’s idea about what a wedding dress can look like, or when one of my favorite bridal boutiques decided to carry one of my favorite designers, or this past spring when Vera Wang broke the mold again and added bold black stripes and gloves to all of her looks. Like I said – it’s exciting!
The actual ‘market’ part of bridal week occurs at Pier 94 in NYC. Unlike most markets that might come to mind when you hear that word, Pier 94 is glamorous. White carpets, sparkling chandeliers – the works.
Designers and brands set up booths with their newest gowns & accessories and boutique owners and retail buyers come, look, touch, examine, and decide what wedding dresses they’ll carry. That’s why bridal market is important to you – your local bridal boutique owners are probably on their way to NYC right now!
There’s also a Fashion Theatre (aka: runway) next to Pier 94 where designers can showcase their collections to both buyers and press outlets. A lot of brands not only book a booth at Pier 94 and/or show at The Fashion Theatre, but they’ll also produce invitation only exhibits and host parties in various hotels and ballrooms across the city. Photographers, bloggers, and editors go, gawk, and then report all the excitement back to you.
Unfortunately I won’t be attending Bridal Market this weekend (I live really far away from NYC) but I do have a photographer (Kat Harris, whose exquisite images from last fall’s bridal market are gracing today’s post) standing in for me and attending the show I would most love to see: Sareh Nouri, who is showing in collaboration with Enchanted Atelier.
So follow along on Facebook and stay tuned! Starting Friday I’ve got a jam-packed bridal fashion weekend planned for you here on Burnett’s Boards and next week, once bridal market has concluded, you’ll get a first look at the new Sareh Nouri 2014 Collection!
Update: the shoot has arrived! Go behind the scenes at bridal market here.