Lately I’ve had a few bloggers and wedding vendors ask me: how did Burnett’s Boards grow so much so fast? It’s a really strange and hard question for me to answer because in my eyes and in my mind it’s still small and it certainly didn’t grow fast.
Since this week marks Burnett’s Boards 2nd blog-birthday (yay!) I figured I’d try to come up with a decent response, and after a couple of weeks of thinking on it, of reviewing past blog posts and 24 months worth of editorial calendars – all I can say is that it grew organically.
I went from publishing only inspiration boards literally every day of the week for an entire year (yes! That’s all my entire first year was) to a blog with 12 different categories of features. The evolution has come slowly and naturally and that’s what I wanted to share with you here today.
I’m a firm believer in things happening as they should and when they should. Yes, there’s some planning and prep that goes into it and YOU definitely need to make it happen, but things will happen when they need to happen and let them happen organically.
It’s just the way it is.
You may start out blogging about one thing in particular, but as you grow and your blog grows, your interests will grow and change with it. Never feel like you have to corner yourself in just because ‘that’s what you’ve always blogged about.’ If you lose your passion by stifling your interests, you will become bored with your blog and so will your readers.
I remember sitting at a French restaurant here in Hawaii with Morgan of Moana Events and I was stressing out over whether or not to publish a certain post… whether it ‘aligned with my blog content or not’ and I’ll never forget what she said to me:
She said, “it’s your blog, you should blog about whatever you want!”
And she’s so right.
Armed with that realization I’ve really allowed Burnett’s Boards to expand beyond inspiration boards and into various avenues of the wedding industry that I’ve become passionate about.
Here’s a rough breakdown of how it went:
0-11 months – Inspiration boards & only inspiration boards.
12 months – Alea Lovely sent me a fashion editorial and I thought – why not? So I published it & more followed. It turned into a regular Friday feature.
13 months – By now I had taken on a few advertisers so I added Vendor Spotlights.
14 months – Featured my first styled shoot & I fell in love. Inspiration shoots now constitute a majority of the content here.
15 months – Because of my new-found love of inspiration shoots I started taking WEI’s Wedding Planning & Design Course in order to learn how to style them myself. I ended up turning what I was learning there into an event design & styling category.
16 months – The fashion category expanded to include bridals, beauty, and boudoir shoots.
18 months – I finally felt as thought I had hit my stride with blogging, so I started blogging about blogging (there’s a tongue twister for you).
19 months – While talking to my friend Lindsay about her search for the perfect wedding dress I came up with the idea for the Inside the Boutique Series.
22 months – Expanded on the few engagement features I’d published…
24 months – At two years the newest development has been adding a few real weddings & planning & executing inspiration shoots with my vendors (which has been such a thrill!).
For the future I’m thinking honeymoon… I’ve had one honeymoon feature thus far and it was such a fun one I already know that I want to feature more of them.
Anyway – the point in all this is that it wasn’t rushed. And I’m glad it wasn’t rushed. I feel as though if I had started out wanting to blog about anything and everything I wouldn’t have found my voice, my niche, or my tribe and Burnett’s Boards wouldn’t be what it is today.
Yes it takes time. No, there’s no shortcut. But if you love what you’re doing it will fly by and you’ll enjoy every step along the way.
The best piece of advice I can give to any blogger who is just starting out is to not rush it. Don’t add a ton of categories to your blog just because everyone else has them. If you love flowers, blog about flowers. If you love dresses, blog about dresses. Blog about them so much that people call you the best flower blogger, or best dress blogger around.
And from there – let your blog expand organically with your own interests. It’s a great way to stay passionate about what you do!
I’d like to give a big mahalo to Anastasiya Belik Photography for sending me this gorgeous editorial titled I Am The Spring to feature along with this article. This inspiration shoot was inspired by the Morcheeba song of the same name and the fleeting but beautiful St. Petersburg sunshine.
Photography: Anastasiya Belik // Concept, Styling, & Calligraphy: PEONY Art Decoration Studio // Floral Design: Marina Shentyapina // Hair & Makeup: Masha Fufaeva // Furniture: STUDIO 12 // Model: Katerina Linde // Venue: PEONY’s Studio in St. Petersburg, Russia.