Fabulous Frocks of Atlanta is a truly unique bridal boutique. It’s a special place where Abriel, the boutique’s owner, lets high-end wedding fashion collide with affordable prices. Along with beautiful images from Rustic White Photography, Fabulous Frocks shows a lovely and ever-changing range of new, once-worn, and sample wedding dresses – all glamorous and all totally affordable!
How does your boutique differ from others?
I’m a big believer that you can find your dream dress without blowing the budget. We have filled our boutique with designer bridal gowns that were samples in high-end boutiques or came straight from the designers themselves! Our savvy brides save thousands on their gowns while still enjoying a private appointment in a luxury setting.
What was the inspiration behind the interior styling and design of Fabulous Frocks?
We wanted our boutique to look lovely and to feel inviting and comfortable. Our brides often comment that they feel as though they are stepping into a beautiful home instead of a store, and that is exactly the reaction we were hoping for.
Do brides have a hard time giving up their wedding dresses or are they usually happy to let go?
Only a small percentage of gowns come from individual consignees. However, we usually find that our consignees are preparing for something exciting, such as the purchase of a new home or welcoming a baby into the family. Letting go of their wedding gown helps them move forward with future goals, and they want someone else to enjoy their gown as much as they did.
What was your favorite ‘wow’ consignment?
My personal favorite was a dreamy Oscar de la Renta that originally retailed for $10,000 in New York City. Our lucky bride was thrilled to find something so special within her budget.
What is your top tip for brides who are looking for their wedding dress right now?
Don’t be afraid to think outside of the box! You can make the most of any budget by considering a sample or once-wed dress, and you don’t have to compromise your experience. Many of our gowns are in pristine condition and are priced thousands below retail…why not spend the money you save on your honeymoon?
Catch more from the inside the boutique series here.