The inside the boutique series continues today with a fabulous shoot of Denver, Colorado’s Emma & Grace Bridal Studio by Ali & Garrett Wedding Photographers. Terrie and Mayra – the dynamic duo behind this darling bridal salon answered questions from Ali and Garrett and the interview is filled with valuable tips and advice for brides-to-be!
Tell me a little about yourself…
We (Terrie and Mayra) are two friends who have a great passion for bridal and creating things. We both have been in the bridal business for many years and because of the closing of Pracilla of Boston, we decided we wanted to try our own venture. We really wanted to create a new way to do bridal in Denver.
Where did the name Emma & Grace come from?
They are family names. It came for our desire to have an old name, Grace, and a young name, Emma, because we are selling to a bride and her mother.
How would you describe an Emma & Grace bride?
She is a bride who is looking for something different. She wants to have a hand in the creative process of her wedding and her gown. She is comfortable thinking outside the box, but also is looking for something feminine, beautiful, and pretty, yet something that is unique for her. She is not looking for a label; she is looking for a fit, a look, and a feeling. She is wonderful to work with.
I love your custom dresses, can you tell me a little bit about Mayra’s design process?
Mayra loves classics, and then will look at what the current trends are and then create her own classic version from those trends. She also listens to what the brides are telling her they want on our sales floor.
What is your favorite wedding trend that is going on in 2014?
I’ve been in bridal for 8 years, and each year I notice that the bride is getting more and more daring: to try and find something that is unique to her, and I love that. Whether it is color, a sleeve, or a high neck, it’s nice to see girls looking for something that’s not the same as everyone else.
What trend would you like to see go?
Short dresses, it’s hard to find good short dresses that don’t just look like reception dress.
Do you have any advice for brides coming to find their dream dress?
When you come shopping come with people who know you well, and only a few. Don’t try and go to every salon – you’ll make yourself crazy! Too many choices isn’t a good thing in wedding gown shopping. Keep your expectations open, but don’t overload yourself. I see girls come in feeling so overwhelmed, and they end up putting off their decision and then are faced with rush fees.
How can a bride prepare for her dress appointment? Anything she should wear in particular?
We provide a strapless bra and undergarments but it is helpful if they don’t wear bright-colored underwear!
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