It’s a new year and a new year means it’s time to dust-off and update your media kit! I’ve gone through several media kits here on Burnett’s Boards – trying each time to reflect not only the growth in the blog’s numbers, but also the evolving features and wedding inspiration represented here.
The amazing Candace at Meroe designed my most recent media kit with images from Carmen & Ingo Photography from a shoot I had a hand in (see it here). For this most recent update I wanted a highly editorial look to represent the wedding inspiration shoots and fashion features I share so often.
If you’re just now getting to the point where you need a media kit for your blog, or if you’re looking to update yours there are a few things you’re going to want to consider including –
This is really a personal preference. I wanted my media kit to reflect a magazine so gorgeous first impression that also included branding elements was important to me.
This is where you explain what your blog is all about. Typically these are written in third person, which can be a bit of a challenge when talking about yourself but it reads better. This is also a great place to brag a little. Where do you rank? What awards has your blog received? It’s also a good idea to give at least a glimpse into who you are as a person.
Let potential advertisers know what it is you share. My categories of features have grown and changed SO much in the last three years that I’ve been blogging (read about the evolution here). Potential partners will want to know how their good or service is going to fit in with what you already share and this is a great way to show it.
Ask some of your previous advertisers for testimonials – nothing beats word of mouth! If you’re just starting out, skip the testimonial page but add it as soon as you’ve had some sponsored content with rave reviews under your belt.
Demographics can be gotten from Google analytics or reader surveys. These show who exactly your readership is will allow advertisers to decide whether that’s their target audience as well. Demographics can include a lot more than I’ve shown here – like top cities, income, and where your readers visit your blog (at work, home, or via a mobile device).
Your stats page should include not only your blog stats but also social media numbers. Blog stats should include at the very least your # of unique monthly visitors, and can also cover: time on site, total page views, number of page views per visitor, and other such gems from Google analytics.
For your social media numbers, kick it off with your strongest (in my case it’s Pinterest) and if you really don’t use one of them – don’t include it!
Now that you’ve drawn your potential advertisers in with a gorgeous media kit and numbers that reflect your hard work, it’s time to sell! Put prices and explanations (as in, will the ad rotate with others on a per-impression basis? Etc) for each spot on your blog that you place advertising. Size guides are also helpful as a visual reference for banner ads and things like that. Be specific but don’t overwhelm!
I decided to end my media kit with a press page. It’s not necessary but it shows the reach of the blog a little bit beyond just social media.
Have any tips to add? Please comment with them below!
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