what should go in your blogging media kit

It’s a new year and a new year means it’s time to dust-off and update your media kit! I’ve gone through several media kits here on Burnett’s Boards – trying each time to reflect not only the growth in the blog’s numbers, but also the evolving features and wedding inspiration represented here.

The amazing Candace at Meroe designed my most recent media kit with images from Carmen & Ingo Photography from a shoot I had a hand in (see it here). For this most recent update I wanted a highly editorial look to represent the wedding inspiration shoots and fashion features I share so often.

If you’re just now getting to the point where you need a media kit for your blog, or if you’re looking to update yours there are a few things you’re going to want to consider including –


This is really a personal preference. I wanted my media kit to reflect a magazine so gorgeous first impression that also included branding elements was important to me.

What to include in your blogging media kit | learn more on: http://burnettsboards.com/2015/01/blogging-media-kit/


This is where you explain what your blog is all about. Typically these are written in third person, which can be a bit of a challenge when talking about yourself but it reads better. This is also a great place to brag a little. Where do you rank? What awards has your blog received? It’s also a good idea to give at least a glimpse into who you are as a person.


Let potential advertisers know what it is you share. My categories of features have grown and changed SO much in the last three years that I’ve been blogging (read about the evolution here). Potential partners will want to know how their good or service is going to fit in with what you already share and this is a great way to show it.

What should go in your blog media kit | learn more on: http://burnettsboards.com/2015/01/blogging-media-kit/


Ask some of your previous advertisers for testimonials – nothing beats word of mouth! If you’re just starting out, skip the testimonial page but add it as soon as you’ve had some sponsored content with rave reviews under your belt.


Demographics can be gotten from Google analytics or reader surveys. These show who exactly your readership is will allow advertisers to decide whether that’s their target audience as well. Demographics can include a lot more than I’ve shown here – like top cities, income, and where your readers visit your blog (at work, home, or via a mobile device).

What to include in your blogging media kit | learn more on: http://burnettsboards.com/2015/01/blogging-media-kit/


Your stats page should include not only your blog stats but also social media numbers. Blog stats should include at the very least your # of unique monthly visitors, and can also cover: time on site, total page views, number of page views per visitor, and other such gems from Google analytics.

For your social media numbers, kick it off with your strongest (in my case it’s Pinterest) and if you really don’t use one of them – don’t include it!


Now that you’ve drawn your potential advertisers in with a gorgeous media kit and numbers that reflect your hard work, it’s time to sell! Put prices and explanations (as in, will the ad rotate with others on a per-impression basis? Etc) for each spot on your blog that you place advertising. Size guides are also helpful as a visual reference for banner ads and things like that. Be specific but don’t overwhelm!


I decided to end my media kit with a press page. It’s not necessary but it shows the reach of the blog a little bit beyond just social media.

What to include in your blogging media kit | learn more on: http://burnettsboards.com/2015/01/blogging-media-kit/

Have any tips to add? Please comment with them below!

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About Sara Burnett

Editor of Burnett's Boards, which she founded to showcase global creativity in the wedding industry. Sara currently lives out of a suitcase while island hopping the Caribbean and beyond. Learn More // Follow on Instagram.


  1. Great post! Definitely one of my goals is to become large enough to be able to build a media kit. Good to know!

  2. I remember when I started out blogging the Media Kit seemed like SUCH a huge hurdle to put together! This post will be so helpful to so many. We included a page in ours on getting the most from your investment, with any tips and advice we could think of to help our advertisers.

  3. Great post. I definitely need to update mine for the new year!

  4. SO stunning! Would you ever share what font you are using for the titles?!

  5. thebridelink says

    This is so so helpful! Thank you for sharing!

  6. I needed this!

  7. Great post!

  8. I need to make a media kit soon so I appreciate titis advice. The magazine style is so beautiful!

  9. We are going to start a new blog, and this was so helpful. Thank you very much!

  10. Great post, indeed!

  11. Absolutely beautiful! A good design exudes quality and reflects your brand, impeccable style and also promotes quality! We’re in the process of designing our latest session guides and this is great inspiration xo

  12. Danielle|Chic Brown Bride says

    I’m currently working on my media kit, thanks so much for this post. I’ve bookmarked it.


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